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Knowledge base SEO
Business Strategy

The tawk.to guide to Knowledge Base SEO

When we want information about a product, what we find is determined by search engines. Moving your knowledge base articles to the top of the Search Engine Results Pages with an effective SEO strategy not only helps your customers find answers to questions about your products and service — it also introduces potential new customers to your brand.

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Digital Marketer
Business Strategy

How a Virtual Assistant can help you with digital marketing

Your business deserves effective digital marketing. You work hard each day to create a high-quality experience for your customers. The world needs to know more about it! VAs can help your business with SEO, content creation and even social media management. Let’s dive into all the ways a VA can enhance your digital marketing.

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Brand Personality
Business Strategy

How to create a memorable brand personality

Good business is all about connection. As we find ourselves surrounded by technology and automation, customers are looking for human interaction, a sense of personality that helps them to build trust. Creating a consistent brand personality is essential for developing strong relationships with existing and potential clients. Your business’s personality is who you are as a professional, and it’s who your customers interact with.

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Marketing funnel
Business Strategy

Take These 3 Steps to Generate More Qualified Leads for Your Business

Lead generation. It’s no secret that it’s the holy grail of digital marketing for businesses. You want to attract qualified leads and know high-quality content is important. How do you know which content to create? And how do you get more visitors to see it? Let’s tackle these key questions with three steps to capture more leads this year.

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Virtual Assistants using a time tracker
Business Strategy

Managing remote teams: The pros and cons of time tracking

Holding remote team members accountable can be challenging, and time-tracking software has become a popular solution. Where do time trackers cross the line and how much is too much? Keep reading to find out more about time-tracking, what we’ve learned working with a remote crew, and what’s working now.

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Virtual Assistant to the rescue
Business Strategy

7 signs you need a Virtual Assistant in 2023

Your business has strategic revenue-focused goals to hit this year. Yet new growth often comes with new responsibilities for your current staff. Workloads increase. Teams hit max capacity. And overloaded employees show signs of burnout. At these times, business owners often realize the benefits of hiring a Virtual Assistant (VA) to provide support.

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account security for employee offboarding
Business Strategy

How to keep your accounts secure when a remote team member leaves

When a remote team member leaves your business, how can you know your accounts will remain secure? The average employee now stays for only 4.1 years, and companies want to know how to take the risk out of job transfers. Here’s a checklist of best practices based on what we’ve learned working as an internationally-distributed team.

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Featured Partners

David A. Glück, Cmycard

With the transition of paper business cards to digital, how can you get the most out of the newer, greener options? We spoke with David A. Glück, Founder and CEO, to learn how Cmycard is helping businesses generate quality leads and real-time conversations.

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Time-saving strategies for entrepreneurs
Business Strategy

Increase your productivity in 2023: Time-saving strategies for entrepreneurs

Time — it’s our most precious resource. Yet when you’re an entrepreneur or the founder of a growing startup, it often seems to be in short supply. We hear you. To help you make 2023 the best year yet for you and your business, here are some practical strategies you can use to save time in the new year.
We’ve gathered some of the metrics we track regularly here at tawk.to. You can use these to increase customer loyalty, satisfaction, and sales.

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Resolve support tickets fast for happy customers
Business Strategy

Resolve support tickets fast with these strategies

Most customers expect their help requests to be resolved in only one interaction. Yet that’s not always possible. So what’s the next best alternative?

Here are some ticketing strategies we use at tawk.to to speed up help desk responses. With these under your belt, you’ll be ready to win new customers while better serving the ones you have.

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Business owner with KPI statistics
Customer Happiness

Customer service KPIs to increase loyalty in 2023

What matters most in customer service and how can we measure it? KPIs, short for Key Performance Indicators, can help you reach your customers service goals by giving you a snapshot of your team’s performance at any given time.

We’ve gathered some of the metrics we track regularly here at tawk.to. You can use these to increase customer loyalty, satisfaction, and sales.

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Company representative speaking with global customers
Digital Communication

Communicate with prospects right where they are

The Sales process has shifted from the business to the customer. We “google” for answers. We turn to Social media to ask our friends what they think or where they went.
As a business with an online presence, it’s essential to show up across multiple channels. So how can we position ourselves where future customers can stumble onto our profiles?

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Featured Partners

Bringing B2B businesses together: Meir Shachar, CEO of Powerlinx

Powerlinx helps businesses connect through a simple B2B app that allows them to find customers, suppliers, partners, and even the financing they need to accelerate growth. We spoke with Meir Shachar, CEO, to learn how this B2B matchmaking app is using tawk.to to open the way for faster communication and business growth.

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Business Strategy

The lost art of real talk in business

Tech is at an all-time high and we’ve somehow lost real conversations along the way. Deep discussion between two people seems to happen less and less. How is real talk relevant to your business? And what does it look like in today’s digital sphere?

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Contacts profile in the new CRM from tawk.to
Updates

Announcing the release of Contacts — a free CRM

We’re excited to announce the Beta release of tawk.to Contacts, a feature-rich and easy-to-use CRM. With Contacts, you can manage all of your conversations and customer activity across multiple channels from the inside of the tawk.to dashboard. And it’s 100% free!

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221 tasks you can assign to a VA
Business Strategy

221 tasks you can assign to a Virtual Assistant

What can you take off of your daily to-do list? The answer may surprise you. Here’s a checklist with 221 tasks you can assign to a Virtual Assistant — so you don’t have to add another desk to the office, create a new position, or give up your weekend figuring out how to do something you never wanted to do in the first place.

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Business owner creating Knowledge Base Content
Business Strategy

Time-saving strategies for creating Knowledge Base content

A searchable Knowledge Base makes it easy for your customers and team members to find their own answers — exactly when they need them. Yet facing an empty Knowledge Base can be daunting. Try these time-saving shortcuts and strategies for growing your Knowledge Base with the answers your customers are looking for now.

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What to do with a negative review

Negative reviews break sales. Yet they can also provide useful insights. So how can you learn from critical feedback without sacrificing your reputation?

While you can’t control reviews, you can control how you respond to them. And how and when you respond matters. Here are six simple strategies to make negative reviews work for your business.

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Getting to Aha: The journey to customer success

Ask any business owner if customer success matters, and they’ll undoubtedly say yes. Yet with every product and growth stage, how you help your customers realize their goals changes. We spoke with Kristaps Beinerts from the Customer Success team to find out what he’s learned throughout tawk.to’s rapid growth and what strategies are working now.

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24x7 support
Customer Happiness

Why high availability is important for customer retention

Above all, you need to be there for your customers.
We all know what it’s like to be left hanging. Whether by a friend, a service or a business, it’s a frustrating and unpleasant experience. So it’s understandable that customers prefer to do business with companies they can rely on and who’ll respond in real time to any queries or concerns.

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Malcolm Stewart, Director, Big Media
Featured Partners

Bringing Virtual Events to life: Malcolm Stewart, Big Media

Big Media works with event organizers to deliver virtual and hybrid events on the Virtual Expo platform. We spoke with Malcolm Stewart, Design and Technical Director at Big Media and Virtual Expo, to learn how partnership with tawk.to has brought new opportunities to streamline setup and communication for events.

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Onboarding a new VA
Business Strategy

How to onboard your Virtual Assistant for success

How can you give your Virtual Assistant a strong start as a new member of your team? We spoke with Aldie and Fatti from tawk.to’s HR department to hear what they’ve learned after onboarding hundreds of VAs for the monthly subscription service.

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Virtual Assistant performance report
Business Strategy

The End of Day Report: Meet our new tool for improving remote team management

Now it’s easy to track your remote team’s performance. When you subscribe to our monthly Virtual Assistant Service, you’ll receive a customized daily summary of each VA’s completed tasks. You choose the metrics to track. Your report helps you set expectations, hold team members accountable, and correct minor issues before they turn into roadblocks.

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Updates

A brand new look for mobile chat

We’ve rolled out a brand new update to enhance the mobile experience at tawk.to. Our latest update brings you a clean new interface and user-friendly navigation. Whether you’re answering chats on the go, adding a new shortcut or replying to a ticket, you can find and share information more quickly than ever.

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Business Strategy

Respond to chats quickly with these shortcuts

The tawk.to Dashboard is full of features made to improve your conversations with visitors. Shortcuts offer you a quick and easy way to respond to chats with templated answers. Use the tips and suggestions in this article to save time and enhance your ability to chat.

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Virtual Assistant with headset
Business Strategy

The tawk.to complete guide to hiring a Virtual Assistant

Social posts … the inbox … payroll. For small business owners wearing multiple hats, getting to the bottom of the to-do list can be daunting. If you’ve been thinking about hiring a VA and still haven’t taken that step, this complete guide will get you started and on your way to reclaiming your time.

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Updates

White label your Knowledge Base

As business owners, we want our brands to be known, trusted, and remembered. Today we’re excited to announce the launch of our new white label feature for your Knowledge Base. What is white labeling? Why are we getting so many requests? And what can white labeling do for your business?

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Events

One Small Step to a digitally savvy business

Human beings are wired to connect. Whether we’re stopping by a friend’s house or walking into a local store, a warm welcome has the power to lift our spirits, make our day brighter in any weather, and keep us coming back. Find out what’s working now to grow your business online and connect with customers — One Small Step at a time.

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Events

Adopt a customer-first approach and other takeaways from NRF 2020

New York’s Javit’s Center was filled with retail’s most influential leaders and experts for the annual National Retail Federation’s NRF Retail Big Show 2020 Vision. Defying the notion that today’s consumer industry doesn’t have any room for physical retail anymore, the event was teeming with startup founders, tech innovators, e-commerce executives and retail advocates who shared their insights during keynote speeches and fireside chats in front of a record 40,000 attendees in the event hall.

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Customer Happiness

How to communicate with customers online

The age of the internet and social media has opened doors for online communications, allowing business owners to communicate instantly with customers across the globe. By communicating effectively with customers, and with other business people, entrepreneurs can build positive brand reputations, professional credibility and work opportunities.

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Business Strategy

The road to young entrepreneurship

The twenty-first century is instant. A mass global market is never more than a few clicks away. People are more diversely and internationally connected than ever before, thanks to the rise of social media and everybody has a voice and a platform to shout it from. Today’s young people are surrounded by opportunities for business creation and growth.

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Business Strategy

Digital web trends and how to implement them

Web trends are forever changing, but there are some that will be just as relevant in 2020 as they were in 2019. Balancing functionality with an eye-catching design may seem difficult, but if you can master it, you’ll set yourself up for higher user engagement and ideally, a higher conversion rate.

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Business Strategy

How experiential marketing can benefit your business

People love experiences. We enjoy sights, sounds, different sensations. We like trying out cool, new stuff and having fun! That’s why experiential marketing works and why huge corporations are devoting considerable chunks of their advertising budget to experiential marketing.

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Business Strategy

Free up more time with process automation

It’s one of those phrases that any consultant worth their salt will have in their vocabulary… and will be willing to liberally throw around. Process automation. But what is it? What are the benefits and why do you need it in your business?

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Business Strategy

8 tips to help you find great talent for your business

If you manage a business and have a direct hand in hiring employees, you know that finding great talent can be a daunting task. It’s a process that can be frustrating especially for small and medium-scale enterprises, with the job market usually dominated by bigger, more established corporations.

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Business Strategy

Making the most of a global digital marketplace

Our world is becoming increasingly globalized, and this has a huge impact on the way we do business. The global digital marketplace gives businesses the chance to reach clients from all over the world, providing fantastic growth and expansion opportunities.

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Business Strategy

The Importance of Business Networking

Owning and operating a business requires an extensive set of skills. Experienced business connections can provide much-needed advice and industry insight, helping to avoid mistakes in marketing, product creation, communications, and time management.

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Business Strategy

How to craft a killer landing page

A top-notch landing page is one of the most important parts of driving traffic to a site, once you’ve got the traffic, it’s time to make the most of it. Just like a good first impression, there are a few key techniques that can help a business convert the traffic they work so hard to maintain.

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Business Strategy

How to use testimonials to convert visitors into customers

A glowing remark from a returning customer. Candid compliments about your secret sauce. Rave reviews of your superb service. All these are testimonials that prove that your business is making your clients happy. But how do you get all these “oohs and ahhs” to start working for you and open the door to more profits?

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Business Strategy

4 common upselling mistakes and how to avoid them

There’s a well-known theory in business and sales, it’s far easier to sell more to an existing customer than it is to find a new one. It’s well-known because in most cases, it’s true. Getting the most out of your loyal customers is a great way to increase revenue but there are a few common pitfalls that come with the territory. Knowing what to avoid leads to knowing how to upsell the right way.

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Events

Meet us in Vancouver

Our quest to meet up with tawkers around the world continues! Next up we’re heading to Vancouver for the Golden Owl Awards, we’ll be in town from November 18th to 19th and we’re excited to meet as many of you in person as possible, so we can listen, learn and continue to grow with you.

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Business Strategy

How to build and nurture an online community

People want to belong. With our lives moving online more and more, the need for that sense of community still exists but how we fulfill that need is changing. Building a community online allows you to connect more closely with your target market. For any purchase, a potential buyer has the entire internet at their fingertips. They’re spoiled for choice. So how do you become the choice they ultimately make?

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Events

Meet us in the Philippines

We’re continuing our tour of South-East Asia and we’d love to meet you along the way! It’s been incredible to meet up with so many of you from around the world and hear your stories. Next up is the Philippines, we’ll be in Davao City and Manilia in November.

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Wellness

Why multitasking hurts productivity

As workloads increase and more becomes expected of us, we hear more and more about the importance of multitasking. For many of us, the idea that we need to multitask in order to truly be productive at work has become the norm. Many of us are probably multitasking at our jobs right now. It’s time to stop and here’s why…

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Events

Meet us in Kuala Lumpur

We’re back in South-East Asia for a whistle-stop tour, and would love to meet you along the way! It has been awesome to meet up with so many of you from around the world and hear your stories. Next up is Kuala Lumpur, the home of two of our Co-founders, so they will both be at the event!

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Events

Give customers what they don’t know they need and other takeaways from Seattle Interactive Conference 2019

This year’s Seattle Interactive Conference was teeming with experts in UX/UI design, branding, creativity, social media, interactive advertising, content strategy and customer engagement. The two-day event was attended by entrepreneurs and online professionals, leaving with insights from keynote speakers, workshop facilitators and fellow enthusiasts during the networking events.

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